Ongoing digital operations across a four-brand portfolio
Run digital operations across four food and beverage brands, cutting $5,400 a year in software waste before build work started and consolidating the stack under one operator.
Challenge
A food and beverage company was running four brands across a sprawl of platforms and subscriptions, with no single view of what was being paid for or whether it was still used. Build and migration work was needed, but the operational drag had to be dealt with first.
Approach
Took on ongoing digital operations across all four brands. Audited the app stacks across the portfolio, cut unused subscriptions, built product data pipelines, and now manage the site rebuilds and platform migrations from one place.
Result
- $5,400/yr in software waste recovered before any build work began
- 27.9s to 5.4s flagship store mobile load (largest paint), 5x faster after the theme rebuild
- 4 brands run on one consolidated digital stack
Details
Portfolio operations hide waste in the gaps between brands: duplicate tools, subscriptions no one cancelled, data that never moves between systems. The first win was simply cutting what was being paid for and not used.
With the stack consolidated, the build work has a clean base to sit on. Product data pipelines feed the rebuilds, and migrations happen on a known, audited footing instead of guesswork.
The flagship store rebuild shows the pattern working: the old page-builder theme loaded its largest content in 27.9 seconds on mobile with a 6.5 MB page. The rebuilt storefront measures 5.4 seconds on the same test, five times faster, with the remaining weight coming from third-party marketing scripts now on the cut list.